Jack & Jill has designed and manufactured the first children's toothbrushes with handles that are made of NON GMO cornstarch, and are therefore biodegradable and recyclable. Their toothpaste formulas are all natural, hypoallergenic with organic ingredients making is safe for yound children, even if they swallow it. Jack & Jill takes pride in their packaging as well which is minimal, recyclable and BPA Free.